TUI Uses Data to Refine Creatives, Sees 50% Conversion Uplift

A fully integrated tour operator and the market leader in travel in the Netherlands, TUI embraces online as a key channel for connecting with consumers. The company aims to improve its marketing every day, and so for its summer campaign the brand decided to use DoubleClick Digital Marketing. The move enabled closer coordination between branding and performance than ever before, and allowed TUI to harness data to drive relevance in its messaging.

Approach
Embraced DoubleClick Digital Marketing
Built audience lists to effectively target messaging
Coordinated YouTube and display campaigns to create ongoing conversation
Goals
Improve marketing every day
Leverage storytelling strategy in marketing activities
Results
Gained transparent view of data Improved operational efficiency through use of single platform
Increased post-click conversions by over 50%
Global State of Play: Programmatic Video Insights Report