The connected executive: Mobilizing the path to purchase

July 2013

To find out how the rise of mobile devices influences the research and purchase behaviors of today's senior executives, Google partnered with Forbes Insights to survey more than 500 members of this group. What did they find out? Most executives are embracing opportunities to communicate, research products and services, and even make direct business purchases from suppliers through mobile devices.

The Update: How Google creates human-first mobile experiences