In this interview, Domino's Pizza Group CEO Lance Batchelor discusses shifting customer behaviours and how these are shaping the company's web strategy. With a new site in beta, the focus is on delivering integrated, personalised service across its desktop site, mobiles sites and apps. With 55% of its marketing budget now spent in the digital space and 20% of transactions now on mobile , these assets are a high priority for Domino's.
If you invest the time and the effort in a fantastic (mobile) website, fantastic apps...you are more likely to hold onto customers than you used to be.
