What's new in the mobile apps and gaming industry: Insights from MADAB 2015

November 2015

The digital world is evolving quickly, driven by big shifts in user behaviours and preferences. We don't go online anymore, we live online. Nielsen reports that consumers are spending 37.5 hours a month in mobile apps alone — which adds up to an enormous opportunity. This ebook explores the current state and future potential of the mobile apps and gaming industry through insights from leaders in this fast-moving space.

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