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Justin Joy

Contributor, Video Marketing at Google
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Natalie Zmuda

Global Editor-in-Chief, Think with Google

1 Google-commissioned comScore Study from comScore Xmedia US Broadcast TV defined as NBC, CBS, ABC, FOX, CW, and My Network TV. Primetime defined as Mon–Sat 8:00 p.m.–11:00 p.m. and Sun 7:00 p.m.–11:00 p.m. YouTube data not restricted to primetime TV hours; Dec. 2015.