Whether they’re paying bills, browsing holidays, or reading an article, consumers expect seamless mobile experiences. But many businesses are failing to deliver on a key element - speed.
A recent study we did found that the majority of websites are slow, with the average mobile landing page taking a whopping 22 seconds to load. More than half of visitors leave a page that takes longer than three seconds, and they may not come back: 79% of shoppers who are dissatisfied with site performance are less likely to purchase from the same site again.
Small website changes make a big difference to the customer experience:
Check your website’s mobile-friendliness and page speed with Test My Site.
Use analytics and conversion tracking across mobile sites or apps to monitor user behaviour and see where visitors are dropping off. Take advantage of free resources like the Principles of Mobile Site Design and Why Marketers should Care about Mobile Speed. Remember that the more pages and images a site contains, the harder it is to load and the clunkier it will look.
Google’s advertising products already include a range of mobile solutions to help businesses connect with their customers when they are on the go:
Let users choose how they want to engage: the “call” button allows them to phone you directly from search ads, or they can click straight through to your website.
Give users directions to your store or business – make it as easy as possible for them to find you, and speed up the purchase process.
Link to specific pages on your website, so customers can jump in without having to navigate. Sitelinks appear in ads at the top and bottom of Google search results—you can edit the link text and URLs, and use the ad extensions tab to see how ads containing sitelinks perform.