Approach
Programmatic activation through a unified platform
Performed analysis to understand where traffic is coming from
Up weighted mobile presence
Goals
Increase CrossClimate product awareness Drive traffic to the website
Drive traffic to the website
Results
70% of reach on YouTube masthead based on mobile
Rich media formats drove 189% of extra visits through mobile
What's interesting with the Crossclimate campaign is actually it was initially more of a desktop approach than a mobile approach, but because of the Double Click tools we were testing, we very early on saw the potential of mobile, and started shifting our Euros to mobile.
- Axel Dumont, Managing Director at MEC France
