Breaking down the impact of mobile search ads

July 2013

With the rapid growth in smartphone use and adoption, mobile advertising is no longer an option for businesses, it's an imperative. Many businesses wonder about the full extent to which mobile advertising benefits them, asking the question, "how many of my ad clicks would have clicked on my organic results anyways?" New research from over 327 studies across a variety of industries and business types show that, on average, 88% of the clicks on mobile search ads are incremental.

The Update: How Google creates human-first mobile experiences