Chris Pitt, Marketing Director of Tesco Bank, talks to us in this interview about customer browsing and buying habits in the age of mobile. While many are happy to complete conversions on a smartphone or tablet, others use these for research before finalising a sale in a traditional desktop setting. Understanding this kind of cross-channel activity has been instrumental in Tesco Bank's responsive web design (RWD) strategy.
...mobile and tablet conversion rates have increased ten-fold because of Responsive Web Design.
