UK mobile shopping habits decoded

May 2014

Today, mobile is a driving force behind shopping in the UK. People use more than one device to complete a purchase online and their smartphone is a key part of that journey. But the mobile also acts as a pocket guide for customers shopping in-store, with real impact on sales. Now more than ever, retailers must understand how their customers are using smartphones when they shop, then deliver a great mobile experience focused on real shopping habits.

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