Programmatic in the Future: Is It Safe for Brands?

Safety is paramount to brand marketers — so does programmatic make the cut? According to Michael Brunick, Vice President of Strategic Solutions at Mediabrands Audience Platforms, advertisers can tailor programmatic channels to meet their brands specific needs. In a discussion with Digiday's Brian Morrissey and Media6Degree's Chief Operating Officer, Andrew Pancer, Brunick talks about the effectiveness of programmatic media and how brands can use their own data to inform marketing decisions.