Trigger change and be inspired with Mini Labs
“Our team was able to come together and think collectively to create an action plan.”
— Measurement Specialist
In these hands-on 3-hour workshops, your team is guided through a series of thought-provoking, real-world activities. You’ll create a roadmap that solves issues, jumps on opportunities, and highlights immediate next steps.
Designed by Google experts, based on the latest learning design, and run by professional facilitators, a Mini Lab can help your team have the conversations and insights needed to overcome your most challenging transformation issues.
Mini Labs catalogue
Activate Insights Driven Marketing
Understand and predict marketing outcomes using the Google insights marketing framework. Grow your business by creating an audience strategy based on relevant consumer insights.
Activate Customer and Marketing Objectives
Reveal your organisation’s current marketing state, achievements, success enablers, and blockers. Look ahead to discuss and determine long-term marketing objectives.
Identify your organisation's attribution maturity level. Pinpoint areas for strategic development and plan how to advance to a higher level of maturity.
Create a realistic action plan to help your organisation move to the next level of omnichannel maturity.
Google's AI-powered Ads
Map your approach to new opportunities with Google’s AI-powered ads. Identify new opportunities where automation can cut repetitive tasks such as bidding, creatives and campaign management.
Build a Digital Marketing Maturity Plan
Co-create a plan based on the results of your Digital Maturity Benchmark results.
Increase your digital marketing efficiency by identifying opportunities to activate sales or customer data with marketing automation.
Use a simple framework to understand how to serve your audience the most relevant ads. Solve the creative bottleneck and develop data-driven creatives for a specific campaign.
Design a Video Action Campaign
Design a successful video action campaign and identify unexpected possibilities for video within your organisation.
Understand how the design thinking process and methodology can transform your business and overcome business challenges.
Enhance Your Mobile Experience: UX
Assess the mobile barriers currently blocking your conversions and identify a series of changes to improve your website UX.
Finding Your Audience
Understand target audiences, build relevant audience segments, analyse intent across the “Messy Middle”, and know the role of 1st party data.
Grow with Apps
Create an app marketing strategy to achieve your business and marketing objectives.
Use data to work out how to expand into new markets or strengthen your international positioning.
Measuring Goals with OKRs
Obtain a clear and objective view of your organisation's approach to goal setting and measurement. Identify how to improve using OKRs.
Examine how broader omnichannel strategies and measurements can benefit your organisation.
Identify steps you can take to increase privacy-readiness and deliver impact. Address rising user expectations about privacy. Prepare for a consent-based, cookie-less digital marketing future.
Consider your current approach to attribution across a range of channels. Deep dive into changes in privacy. Assess the impact and benefits of data driven attribution.
Setting Measurable KPIs for Business Success
Create a set of purposeful KPIs and a measurement plan for outlining the metrics and tools required to achieve them.
Shopping for Business Objectives
Develop a shopping strategy that delivers on your business objectives using your available business intelligence data.
Test and Learn
Use Google's Test and Learn framework to create testing agendas focused on marketing objectives.
Reach and engage with a wider audience through understanding the value of video, predominantly YouTube, as part of strategic communication planning.
What Makes a Great Manager
Energise and empower teams by improving how your organisation coaches, makes decisions, collaborates, and communicates.
What Makes an Effective Team
Define the team behaviours and norms you want to foster and how to develop them.
Speak to your Google representative to book a one-off Mini Lab or build an ongoing programme.