How DoubleClick allowed ŠKODA to build a more relevant and engaging online customer experience with targeted creative
Approach
Use of DoubleClick including DCM, DRM and DS based on a single cookie
Extensive and intelligent use of data analytics to analyse, define and continuously improve campaign KPIs
Dynamic Ads within DoubleClick Rich Media solution means increased relevancy for each user
Goals
Build audience segments to allow more targeted online advertising
Use DoubleClick Rich Media Dynamic Ads to drive better experience for consumers through increased creative relevancy
Effective management of data to streamline targeting
Results
53% increase in conversion-rate Cost-per-Lead
9x cheaper than average performance campaigns
Higher relevancy and better user interaction through audience targeting and cheaper lead generation
Our aim is to create advertising that is as relevant as possible for the user. With this campaign we've retargeted users based on behavior, with dynamic and automised ads. It was a totally different creative approach, because we were able to create really personalised ads.
