Conde Nast wanted to automate manual processes in order to have more time for strategy and analysis. With support from MediaCom, they adopted a new approach based around programmatic guaranteed, which eliminated the need to exchange endless emails, invoices and documents with clients. "It's exactly what a publisher like us needs in a digital environment that is always more and more demanding," explains Conde Nast's Elia Blei.
Approach
Launched programmatic guaranteed
Automated procedures
Goals
Deliver very high quality inventory to advertisers
Minimise time spent on administrative tasks Improve operational efficiency
Improve operational efficiency
Results
Reduced manual operations, trafficking and invoicing
Freed up valuable time to spend on strategy and data analysis
Programmatic guaranteed is a huge game-changer for clients, for publishers and for agencies.
-Elia Blei, Commercial Director Digital and Large Markets, Cond_ Nast
