As Norway's biggest commercial TV channel and one of the country's largest websites, TV2 wanted to gain greater predictability in terms of sales of the brand's extensive premium inventory. Programmatic Guaranteed from DoubleClick offered the answer. By using this new deal type, advertising clients can access guaranteed inventory on high-impact formats, while TV2 can achieve higher CPMs.
Approach
Adopted Programmatic Guaranteed, a new deal type allowing advertisers to access guaranteed inventory on high-impact formats
Goals
Monetise premium content
Achieve guaranteed delivery and rate in terms of volume
Gain predictability in sales
Results
Higher CPMs than standard campaigns
Greater brand safety and control over placements for advertisers
We will definitely continue to use Programmatic Guaranteed in future campaigns and our hope is that Programmatic Guaranteed will be the standard in the market.
-Jrgen Dnnum, Sales Director, TV2
