The busy peak shopping season is upon us — and the best way to reach your customers and maximise your conversion potential is to be present across Google’s channels. Our AI-powered Performance Max campaigns help you do just this, delivering the right message, to the right user, in the right place, at the right time.
While Performance Max uses AI to automatically optimise against your chosen business goals, it’s important that you have the right creative assets readily available to fit into each channel’s unique ad inventory. Our new playbook breaks down the key elements to help you achieve this.
Download the playbook to get:
- The Performance Max creative checklist: This covers all the formats and dimensions you need for images, logos, videos, text, and extensions. It’s a handy one-pager with everything you need — keep it on your desk and share it with your team.
- The best practices for Performance Max assets: Discover how to achieve creative excellence with the most effective formats, asset groups, and video strategies, plus the Google tools that can help analyse and optimise your creative to make it work even harder towards your business goals.
- Creative case studies: Get inspired by the advertisers already driving success with their Performance Max strategies.
- Answers to your most pressing questions: Our FAQs section is packed with information, inspired by our advertisers’ questions.