How MATCHESFashion.COM expanded online into 190 international markets

December 2014

MATCHESFASHION.COM used Google's free tools, including Global Market Finder and Consumer Barometer, to help plan expansion abroad. The analysis helped prioritise markets to run customised AdWord campaigns. Product Listing Ads effectively conveyed the quality of the luxury items helping drive international conversions. All optimised with the help of Google Analytics. The result has been quick and successful expansion online with customers in 190 international markets and 70% of all sales now coming from outside of the UK.

Approach

Used Google Global Market Finder and Consumer Barometer to help plan international expansion

Conveyed a luxury experience through Product Listing Ads

Optimised campaigns with Google Analytics

Tailored AdWords campaigns to individual Countries and Cities

Goals

Expand into international markets

Communicate a luxury experience with global customers

Results

70% of business now outside of UK

Doing business in 190 markets worldwide

Hear from MATCHESFASHION.COM CEO Ruth Chapman and COO Ulric Jerome on how they work with Google to help their expansion into 190 international markets.
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