MATCHESFASHION.COM used Google's free tools, including Global Market Finder and Consumer Barometer, to help plan expansion abroad. The analysis helped prioritise markets to run customised AdWord campaigns. Product Listing Ads effectively conveyed the quality of the luxury items helping drive international conversions. All optimised with the help of Google Analytics. The result has been quick and successful expansion online with customers in 190 international markets and 70% of all sales now coming from outside of the UK.
Approach
Used Google Global Market Finder and Consumer Barometer to help plan international expansion
Conveyed a luxury experience through Product Listing Ads
Optimised campaigns with Google Analytics
Tailored AdWords campaigns to individual Countries and Cities
Goals
Expand into international markets
Communicate a luxury experience with global customers
Results
70% of business now outside of UK
Doing business in 190 markets worldwide
