For over 14 years, Italian weather website iLMeteo has provided users with highly accurate forecasts, and today it attracts over 32 million visitors a month. Consumers can access iLMeteo content though the website, mobile apps and videos. The company derives revenue from advertising, so monetising its web properties for users on all devices is a key focus. DoubleClick tools have been instrumental in helping iLMeteo achieve success.
Approach
Embraced programmatic techniques
Introduced private auctions
Monetised video content through pre-roll advertising
Goals
Use all available channels to grow revenue
Expand internationally
Results
50% of advertising revenue now comes from mobile market
Private auctions went from 5% of sales to 35%
Improved monthly revenue by more than 60% within a year
As a result of the adoption of DoubleClick we've grown by almost 100%.
- Tiziano Gianese, CFO, iLMeteo.it
