With more than 17 million unique users representing 54% of the digital population in Spain, Henneo adopted Google Analytics 360, the Analytics API and Data Studio to develop a more complete understanding of their audience. As a result, Henneo can now actively manage their own data, access important audience insights and distribute better content to drive engagement and revenue.
Rundown Goals
Use audience insights to drive business growth
Rundown Approach
Adopted Google Analytics 360
Used Google Analytics API and Data Studio to build reports and dashboards
Applied insights to producing better content and user experience
Rundown Results
Higher frequency of visits, more pages per visit and more time on site
Greater engagement on site adds up to more inventory to sell
"We get good results with higher frequency of visits, better engagement, which at the end of the day for us means more page views, more visits and more inventory to sell."
– Miguel Madrid, Chief Digital Officer, Henneo
