EMEA travel dashboard: A look back at recent trends

September 2016

Discover new insights into what travellers are seeing, thinking and doing.

Wherever travellers go, they're online. Whether planning a trip, navigating a new city, or sharing holiday memories, they turn to the web, using whatever device is at hand. This has completely reshaped the path to purchase, creating many moments of intent. The Google data in this dashboard, updated each quarter, provides a glimpse into these moments.

Inside Google Marketing: How we (finally) proved the value of influencer marketing