Google Marketing Harnesses Programmatic to Maximise Digital Campaigns

Torsten Schuppe, Graham Bednash, Emily Sears / February 2016

Torsten Schuppe, Graham Bednash and Emily Sears from Google Marketing talk candidly about how Google uses programmatic in its digital campaigns, and the three key things that advertisers can learn from their experience.

Our core goal as marketers is to create communications that matter to our audience and add value to their everyday lives. Programmatic technology is enabling us to do that better than we ever have done before.

— Emily Sears, Head of Digital, Google Media Lab EMEA


Torsten Schuppe

Director Brand and Consumer Marketing, EMEA, Google
Graham Bednash

Graham Bednash

Consumer Marketing Director EMEA, Google

Emily Sears

Head of Digital, Google Media Lab EMEA