Programmatic Allows ŠKODA to Build More Relevant and Targeted Creative

January 2016

How DoubleClick allowed ŠKODA to build a more relevant and engaging online customer experience with targeted creative


Use of DoubleClick including DCM, DRM and DS based on a single cookie

Extensive and intelligent use of data analytics to analyse, define and continuously improve campaign KPIs

Dynamic Ads within DoubleClick Rich Media solution means increased relevancy for each user


Build audience segments to allow more targeted online advertising

Use DoubleClick Rich Media Dynamic Ads to drive better experience for consumers through increased creative relevancy

Effective management of data to streamline targeting


53% increase in conversion-rate Cost-per-Lead

9x cheaper than average performance campaigns

Higher relevancy and better user interaction through audience targeting and cheaper lead generation

Our aim is to create advertising that is as relevant as possible for the user. With this campaign we've retargeted users based on behavior, with dynamic and automised ads. It was a totally different creative approach, because we were able to create really personalised ads.