Programmatic guaranteed improves efficiency for Conde Nast and MediaCom

January 2016

Conde Nast wanted to automate manual processes in order to have more time for strategy and analysis. With support from MediaCom, they adopted a new approach based around programmatic guaranteed, which eliminated the need to exchange endless emails, invoices and documents with clients. "It's exactly what a publisher like us needs in a digital environment that is always more and more demanding," explains Conde Nast's Elia Blei.

Approach

Launched programmatic guaranteed

Automated procedures

Goals

Deliver very high quality inventory to advertisers

Minimise time spent on administrative tasks Improve operational efficiency

Improve operational efficiency

Results

Reduced manual operations, trafficking and invoicing

Freed up valuable time to spend on strategy and data analysis

Programmatic guaranteed is a huge game-changer for clients, for publishers and for agencies.

-Elia Blei, Commercial Director Digital and Large Markets, Cond_ Nast

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