State of Play: Harnessing Programmatic Direct

June 2017

As the summer travel season approaches, people across Europe and the Middle East are starting to plan for their summer vacations, and brands are trying to figure out how to get their attention. But managing a flurry of deals across multiple platforms and partners can lead to a fragmented strategy. Now advertisers and publishers can use Programmatic Direct in DoubleClick, including Programmatic Guaranteed, to navigate travel planning season with efficiency.

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