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Torrence Boone

VP, Global Client Partnerships at Google

1,4 Google internal data, US and UK, indexed by May 2010 search volume for "bomber jacket," May 2010–May 2016.
2 Google internal data, Jan.–Mar. 2016.
3,5 Google internal data, US and UK, associations are defined as phrases searched with "bomber jacket" and "bomber jackets" (combined), Mar.–May 2016.
6 Google internal data, US and UK, indexed by May 2010 search volume for "off shoulder dress," "off shoulder top," "off the shoulder dress," "off the shoulder top," "off shoulder dresses," "off shoulder tops," "off the shoulder dresses," "off the shoulder tops" (combined), May 2010­–May 2016.
7 Google internal data, US and UK, associations are defined as phrases searched with "off shoulder dress," "off shoulder top," "off the shoulder dress," "off the shoulder top," "off shoulder dresses," "off shoulder tops," "off the shoulder dresses," "off the shoulder tops" (combined), Jan. 2013–May 2016.
8 Google internal data, US and UK, Mar.–May 2016.
9 Google internal data, US and UK, indexed by May 2010 search volume for "romper," "rompers," "playsuit," "playsuits" (combined), May 2010–May 2016.
10 Google internal data, US and UK, May 2016.
11 Google internal data, US and UK, associations are defined as phrases searched with "romper," "rompers," "playsuit," "playsuits," (combined), Mar.–May 2016.
12 Google internal data, UK, associations defined as phrases searched with "romper," "rompers," "playsuit," "playsuits" (combined), Jan. 2013–May 2016.