Flipping the Funnel: From Exposure to Engagement

August 2013

Did you know that 52% of CMOs lay awake at night thinking about effective customer engagement? Check out this and other share-worthy stats in The Engagement Project's "flipping the funnel" infographic, which shows how savvy brands have moved from exposure to engagement models that allow for real-time audience feedback and insights.

As consumer decision-making gets more complex, automation helps to simplify