How to make your website work across multiple devices

December 2013

Sites that work across multiple devices are not only more enjoyable for an ever increasing audience, they are also more successful. This guide examines the six key ingredients of speed, usability, content, consistency, paths to purchase and m-commerce — and the three main ways of delivering them: responsive web design, dynamic serving and separate sites. The results are better search visibility, more effective campaigns and greater brand value.

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