Looking beyond keywords: What the future holds

March 2015

In our quest to explore the value of audience signals in search marketing, we went behind the scenes and asked industry experts to share their views on how it will impact the future of search marketing.

How will audience insights impact search marketing?


iProspect's Ben Wood, Havas Media's Paul Frampton and the IAB's Steve Chester share perspectives on the continued convergence of audience data and search marketing, implications for digital marketing teams and how they work together, as well as how audience data in search will help bridge the gap between branding and direct response.

Looking beyond keywords: A framework for success