Mashable likes to keep its finger on the pulse of how people connect online. So when Google+ launched, its reporters and community leaders dove right in to learn all about it and share their experiences with others on Google+. Google+'s avid user base has proven a boon for Mashable.
Approach
Maintains a strong presence on Google+ with frequent, unique posts and Hangouts
Grows its audience via creative promotions, the Google+ badge and +1 button
Inspires audience engagement with longer posts and deeper analysis
Goals
Explore Google+ to build a community
Results
Google+ is one of Mashable’s top 10 referral sites
Mashable grew their Google+ followers by 38% after adding the Google+ badge
Mashable sees significantly higher engagement ratios than on other social networks
