Search audiences Playbook

May 2017

Search Audience targeting combines your own first party data along with Google insights to focus on consumer behaviour. This enables you to hone in on the right consumer, and in a cost effective manner. Creating audience lists from this data maximises your ability to engage with high potential users by helping you cast a wider net. Audience characteristics can include prior site behaviour/membership, demographics, similarity to existing user base, offline behavior and more. Download this Playbook to see how it’s done.

Data-driven attribution Playbook