The digital age has ushered in changes in how people make their automotive maintenance decisions. Using Google+, we talked directly with today's drivers to understand how they are researching online before, during, and after their vehicle services. This study takes service providers down the road to winning today's digitally-savvy drivers.
United Kingdom
The Road to Winning Drivers: What Drivers Want in Automotive Aftermarket Service
July 2013
Others are viewing
Marketers who view this are also viewing
-
ArticleArticle
New Research Shows How Digital Connects Shoppers to Local Stores
-
ArticleArticle
How digitisation is changing the behaviour of convenience grocery shoppers
-
InterviewInterview
Identifying the moments within the customer journey - Interview with McKinsey's David Edelman
-
Case StudyCase Study
Miller's Bakery Doubles Sales During Peak Hours with Enhanced Campaigns
-
ArticleArticle
How speeding up your mobile site can improve your bottom line
-
InfographicInfographic
The New Multi-Screen World Infographic