Top 3 tech trends marketers should watch in 2015

February 2015

At the start of every year, we all try to predict what's to come. What trends will shape the industry? What technologies will people embrace? Although we don't have a crystal ball, we do have search data. A vast collection of consumer intentions, it can be a great bellwether of trends. We looked at searches on Google and dug through industry research to see what's actually catching on — from connected "life platforms" to the "Internet of Me". Here are the trends by the numbers and what they mean for your business.

As consumer decision-making gets more complex, automation helps to simplify