Warming up drivers for winter car care

October 2013

Winter weather may not get truly nasty until November and December in most of the U.S., but drivers are preparing their cars earlier than ever to tackle snow- and ice-filled roads. That means auto service and parts marketers need to start getting the word out on their services and products now if they want to bring more buyers into the fold before the snow actually starts falling. Here's how to reach drivers all season long — whether they're planning ahead or hitting icy roads.

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