What's it Like Working with YouTubers?

January 2016

Hear from Nick Farnhill, CEO of creative agency POKE, and YouTuber Spencer FC on the creative insights gained from collaboration on the Wembley Cup for the EE brand. Some real gems are revealed as they discuss the importance of trust and compromise in creating inspiring and authentic content, the debate over episode lengths and even the challenges of diary management.

For me to make 5 minute long episodes on my channel wouldn't make any sense...I want to make stories.


- Spencer FC, YouTuber

As consumer decision-making gets more complex, automation helps to simplify