1 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Q3 – Tab 7]

2 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Reduced base: Online video users (n=858). Q30B – Tab 84]

3 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Reduced base: In-store Smartphone Users (n=971). Q29B – Tab 79]

4 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Reduced base: Online video users (n=858). Q9A – Tab 29]

5 Google Data, U.D., July 2017-2018

6 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Reduced base: Gen Z (n=465); Millennials (n=875); Gen X (n=960); Boomers (n=847). Q3 – Tab

7 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Reduced base: Gen Z (n=465); Millennials (n=875). Q30B – Tab 84]

8 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Reduced base: Post Christmas (Dec 27-Jan 9) (n=695). Q3 – Tab 7]

9 Google/Ipsos, “Holiday Study”, November 2018 – January 2019, Online survey, UK, n=2,999 online 18+ who shopped in the past two days. [Reduced base: Post Christmas (Dec 27-Jan 9) (n=695). Q30B – Tab 84]