Airbnb's success with Google Display

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September 2011

Airbnb started out with the goal to open the world to travel. In doing so, its success was dependent on their ability to talk to a global audience. Through a partnership with Google, they were able to not only expand their reach, but target their audiences geographically. The result is a success story that measures their listings at over the 80,000 mark.

Approach

Enlist GDN

Target Google Search Ads

Goals

Reach an international audience

Target new customers internationally

Change perception as a budget travel agency

Results

Became an international brand

Listings grew from 1 to 80,000

Loews Hotels grows customer base with similar audiences