Burberry created a multi-layer video journey through which viewers were able to access a beautifully curated 3:00 min highlights video, and then use Info Cards to seamlessly move from one dimension of the story to the next, unlocking additional web, video and social content
Goals
Increase engagement with show content
Offer a seamless experience between desktop and mobile
Innovate in the area of multi-layer social content and experiences
Results
Mobile CTR was 6X desktop reinforcing the great mobile experience encountered by users
Through Burberry's creative and unique use of Info Cards, fans were able to access a deeper and more personalised version of the show, tailored to their interests.
The Burberry S/S15 Show Highlights video reveals stories behind the season's inspiration, the show's soundtrack, the show's beauty look and reactions from the guests as they take their seats. These big moments are represented via 5 jump-off points within the video, each called out with specially created animations that draw the users eye to the expandable Info Cards which can be clicked to reveal new layers of related content.
