As any chocoholic will tell you, Easter is one of the most important fixtures in the confectionary calendar. That fact of course isn't lost on Cadbury, an undisputed giant in the chocolate world. To stand out from the competition, Cadbury launched an exclusive campaign on Google+, harnessing all the features not available on any other social media platform.
Approach
Created Cadbury Kitchen Community
Launched #CremeEggBake campaign
Conducted Hangout on Air with celebrity chef Eric Lanlard
Promoted using new interactive social ad format +Posts
Curated photo album of recipe submissions
Stimulated excitement through Auto Awesome call-out videos
Goals
Generate brand engagement around critical Easter period
Results
3 million organic views, 36,000 engagements on G+
3,000 comments, 5,000 shares and 28,000 +1s
Over 25,000 Auto Awesome video views
2.5% engagement rate from +Post Ads campaign
