Infographic: How digital drives viewers to new shows

June 2013

TV viewing habits are changing and, although a hit series still has the power to capture the public's imagination, competition with all other media is fierce. With so much content out there, viewers need to be convinced a new show is worth their time. The good news: There are lots of opportunities to do so. In fact, they begin researching online up to two months before a show's premiere. This infographic takes you through the role of digital in their decision process.

Building a brand in an age of hyper-targeted messaging