Part of the Creativity Matters series: you know more about your customers than ever. So how much should you change your creative to speak to them? Which audiences signals are most valuable? Which changes create the most impact? CoverGirl's Ukonwa Ojo ran a series of experiments with our Unskippable team to find out. Come hear what they discovered. And if you are interested in learning more on Unskippable experiments and data-driven creative, check out our online course at goo.gl/YouTubeCreativeEssentials
How custom does creative have to be in order to be effective?
June 2018
Others are viewing
Marketers who view this are also viewing
-
ArticleArticle
Why Google will be back at the Cannes Lions
-
VideoVideo
Live stream: Google Lightning Talks at Cannes
-
ArticleArticle
Industry leaders share what’s front of mind going into Cannes 2018
-
PerspectivePerspective
U.K. agencies share the 3 big questions their clients are asking right now
-
PerspectivePerspective
Top digital marketing trends and predictions for 2022
-
ArticleArticle
A media effectiveness guide for CMOs (and CFOs)