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Driving effectiveness on YouTube: Our Top Picks & EffWeek event

To mark IPA EffWeek, we're bringing you our Top Picks on YouTube effectiveness. Plus watch our recording of: ‘YouTube Works: Planning for Effectiveness in 2018’ showcased at Effectiveness Week.

Play catch up on our EffWeek event, in partnership with the IPA.

Take inspiration from this year's YouTube Works for Brands award-winners. Watch their 2-minute round-up videos here.

Stay tuned on helpful effectiveness resources.

Discover more YouTube success stories.

Check out the UK's most watched YouTube ads.