Gen C connects on YouTube across all screens

March 2013

When it comes to YouTube, Gen C are always connected. Whether multitasking or looking to be entertained, Gen C use YouTube on multiple devices in a variety of ways. Smartphone consumption of YouTube content is on the rise, with YouTube views on smartphone growing twice as fast as views on PC. Multiscreen access to YouTube offers marketers the opportunity to connect with Gen C through relevant, targeted content.

Building a brand in an age of hyper-targeted messaging