Jenny Smith, Head of Strategy & Planning at Maxus, is wary of predicting trends but reminds us that consumers are normal people and understanding real behaviour opens up a wealth of insight. Check out her must-reads, tips, tricks and the bookmarks that she uses in her search for creative inspiration.
Canada
Planner Spotlight: How Jenny Smith gets inspired beyond data
April 2016
Others are viewing
Marketers who view this are also viewing