How Sainsbury's shared Christmas on YouTube

December 2017

From an animated musical to a WWI battleground truce, Sainsbury’s Christmas campaigns have used YouTube to embed themselves at the heart of UK popular culture. In this video, AMV BBDO's Senior Strategist, Lisa Stoney, tells us more about YouTube's fundamental role in the 30% increase in transactions the week before Christmas.

Festive reflections: Sainsbury’s Christmas ad, one year on