Mattessons aimed to “become to gaming what popcorn is to film”. Targeting after-school snackers, for three years the brand has leveraged the YouTube gaming community to create deeply immersive & effective campaigns. Raquel Chicourel, Head of Planning from Saatchi & Saatchi, tells us how a small brand made it big by doubling their profit.
Mattessons Fridge Raiders & YouTube: Powering up gamers and marketing since 2013
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