Mattessons Fridge Raiders & YouTube: Powering up gamers and marketing since 2013

November 2017

Mattessons aimed to “become to gaming what popcorn is to film”. Targeting after-school snackers, for three years the brand has leveraged the YouTube gaming community to create deeply immersive & effective campaigns. Raquel Chicourel, Head of Planning from Saatchi & Saatchi, tells us how a small brand made it big by doubling their profit.

Winning your attention: How YouTube’s gone mobile