Mike Law Headshot

Mike Law

EVP of Video Investments at Amplifi

1 Google-commissioned Nielsen study, U.S., audience time spent on TV, mobile, and desktop, Nov. 2015.
2 Data2Decisions TV Stack Meta-Analysis 2015.
3 The test ensured the ads received the same number of impressions whether they were shown with Google Preferred and TrueView or with TrueView alone.