Moments that matter for mums on YouTube

March 2016

Our new research reveals exciting insights about how Mums are using YouTube during the moments that matter to them most. We found that more than a third of Mums agree that YouTube ads help them decide what to buy. Whether they are shopping or if they simply want to unwind,there are a number opportunities for brands to connect with Mums on YouTube.

Inside Google Marketing: How Media Lab maximises YouTube video ad results