Move people to choose your brand

April 2013

YouTube now provides access to over 1B unique, engaged users every month. That's why 100% of the AdAge Top 100 Advertisers invest on YouTube and thousands of professional creators publish their video content to YouTube. These Users, Advertisers and Creators together define the YouTube Ecosystem, providing brand building solutions including: Finding your most valuable audience with TrueView, curating a brand presence with Channels, building awareness via Sponsorships and reaching the masses on the Homepage.

Building a brand in an age of hyper-targeted messaging