Diverse content attracts a diverse audience, with people from all demographics and life stages turning to YouTube for music. They fulfil a variety of needs; from discovery or nostalgia, to self-improvement or connection. Our latest research shows that YouTube is a need-state driven platform; its level of intent translates into attention, while its increasingly engaged audience makes it a musical kingdom for advertisers.
Music on YouTube: Viewers from every angle (Infographic)
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