1 “Why YouTube Stars Are More Influential Than Traditional Celebrities,” Think with Google, July 2016.

2, 3, 5 Google-commissioned Ipsos Connect, “The YouTube Generation Study,” US, November 2015.

4 Google/Nielsen, "The Influence of YouTube Creators Study," US Feb. 2016.

6 “Digital Star Popularity Grows Versus Mainstream Celebrities,” Variety, July 2015.

* “Macy's Breaks into Festival Fashion with its Own Summer Vibes Concert on YouTube,” Think with Google, October 2016.